Kinesity - Retail Solutions

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KINESITY BEACONS

Place our battery powered beacons in key points to deliver your message to customers in a more intimate, personalised way than previously possible, in context of their interests and location.

EFFICIENT, PERSONALISED
MARKETING SERVICES

Send the right message to the right person at the right time.

Because of the tailored message in context of your customers location and therefore mindset, your customers will see this as a service.

You can even provide pre-emptive service when customers arrive at the store – like treating them like a VIP by greeting them with a selection in their size – ready to try!

ANALYTICS

Know your conversion rate. See customer trends and movement. Tune your marketing in real time, with the ability to vary strategies between demographics.

HOW IT WORKS

PLACE BEACONS AT KEY POINTS

Simply place unobtrusive Kinesity beacons at key points; entrances, on sale items, and for larger stores - down each aisle. Using our simple app, add new beacons to your marketing dashboard. Now you’re ready to reach your customers.

CREATE CAMPAIGNS

Log into your personal online marketing dashboard to create a campaign for the item(s) you want to promote. Our wizard makes it easy – just provide some information about your sale that will group your message being sent out. Our online dashboard is available 24 hours a day, 7 days a week.

ASSIGN MESSAGES TO BEACONS

Decide what messages you want to assign to your beacons at different locations and to what demographic. A simple example might be a message to women aged 18-45 who first enter your store: "Welcome to our store – 2 for 1 sale items are in aisle 5 for the next 15 minutes".

REVIEW RESULTS

Comprehensive Analytics. See your conversion rate. Analyse how successful a campaign strategy is against a demographic – all in real time! You can even change your marketing on the fly if you wish.

WILL PEOPLE USE IT?

Google research found 84 % of smart phone shoppers use their mobile device to help them shop while physically in a retail store.

Google also identified that almost half of them use their mobile for at least 15 minutes per store visit.

77 % of shoppers said they'd be OK with sharing location data in exchange for something of value.

65% of respondents trust retail brands over shopping apps and tech platforms such as Google or Facebook when it comes to location data.

67% received shopping-related alerts on their smartphones in the past six months.

Of those individuals, 81% said they read them "most of the time," and 79% then made a purchase;

80% said they would use retailer apps more often while shopping in a store if those apps delivered sales and promotion alerts.

When asked why they rejected mobile shopping alerts, 41% stated that they were not relevant to their interests or location, while 37% said the offers did not provide enough value, 16% thought they were annoying, and 6% said they were spam.

62% said they would increase their use of use retailer mobile apps in the store if the apps provided content that was more relevant to their interests and location.

*Findings by Swirl except where stated otherwise

WHO IS KINESITY?

Kinesity is a division of the Lumient group of companies. Kinesity was borne from
sister company Daelibs, where Ambient Intelligence solutions were invented.

We've been developing solutions around location attendance for over 15 years, so we know a thing or two about it by now.

We were the first to design and develop location attendance services that leveraged Bluetooth technology.

We were the first to put these solutions to commercial use.

We're not crowd funded and we didn’t recently pop up and “run a pilot site”. We currently service many high profile retail sites throughout Australia, New Zealand, and Asia.

Not only do we supply solutions, we also sell hardware and assist others to create great solutions.

WANT TO LEARN MORE?
LET'S CHAT!

Level 2
51 Rundle Mall
Adelaide, SA 5000

+61 (8) 8410 6639
connect@daelibs.com.au

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