HOW IT WORKS

one
PLACE BEACONS AT KEY POINTS
place beacons

Simply place unobtrusive Kinesity beacons at key points; entrances, on sale items, and for larger stores - down each aisle. Using our simple app, add new beacons to your marketing dashboard. Now you’re ready to reach your customers.

two
CREATE CAMPAIGNS
create campaigns

Log into your personal online marketing dashboard to create a campaign for the item(s) you want to promote. Our wizard makes it easy – just provide some information about your sale that will group your message being sent out. Our online dashboard is available 24 hours a day, 7 days a week.

three
ASSIGN MESSAGES TO BEACONS
assign messages to beasons

Decide what messages you want to assign to your beacons at different locations and to what demographic. A simple example might be a message to women aged 18-45 who first enter your store: "Welcome to our store – 2 for 1 sale items are in aisle 5 for the next 15 minutes".

four
REVIEW RESULTS
review results

Comprehensive Analytics. See your conversion rate. Analyse how successful a campaign strategy is against a demographic – all in real time! You can even change your marketing on the fly if you wish.

WILL PEOPLE USE IT?

gogole search round
Google research found 84 % of smart phone shoppers use their mobile device to help them shop while physically in a retail store.
google identified
Google also identified that almost half of them use their mobile for at least 15 minutes per store visit.
ok to share location
77 % of shoppers said they'd be OK with sharing location data in exchange for something of value.
trust retail brands
65% of respondents trust retail brands over shopping apps and tech platforms such as Google or Facebook when it comes to location data.
shopping alerts
67% received shopping-related alerts on their smartphones in the past six months.
read and purchase
Of those individuals, 81% said they read them "most of the time," and 79% then made a purchase;
use retailer app
80% said they would use retailer apps more often while shopping in a store if those apps delivered sales and promotion alerts.
reject mobile alert
When asked why they rejected mobile shopping alerts, 41% stated that they were not relevant to their interests or location, while 37% said the offers did not provide enough value, 16% thought they were annoying, and 6% said they were spam.
increase use of retail app
62% said they would increase their use of use retailer mobile apps in the store if the apps provided content that was more relevant to their interests and location.
*Findings by Swirl except where stated otherwise

WHO IS KINESITY?

Kinesity is a division of the Lumient group of companies. Kinesity was borne from
sister company Daelibs, where Ambient Intelligence solutions were invented.
We've been developing solutions around location attendance for over 15 years, so we know a thing or two about it by now.

We were the first to design and develop location attendance services that leveraged Bluetooth technology.

We were the first to put these solutions to commercial use.
We're not crowd funded and we didn’t recently pop up and “run a pilot site”. We currently service many high profile retail sites throughout Australia, New Zealand, and Asia.

Not only do we supply solutions, we also sell hardware and assist others to create great solutions.

WANT TO LEARN MORE?
LET'S CHAT!

Level 2
51 Rundle Mall
Adelaide, SA 5000
+61 (8) 8410 6639
connect@daelibs.com.au


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